Sept 2025 Entry
2 years
66-75 (plus 3 training credits)
This programme is offered within the BBA(Hons) Scheme.
The curriculum of this programme, including the credit requirements, is subject to review.
The exact study duration and number of credits to be transferred will depend on the entry qualification of individual AD/HD admittees.
What's New
- MPhil
- PhD
- Taught Postgraduate
- Undergraduate
- Undergraduate
Programme Aims
This programme provides students with:
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A?well-rounded business education;
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Competence in the analysis, planning, implementation and control of marketing decisions;
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Analytical ability and research competence;
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The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;
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Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
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Literacy in the use of information systems and technology relevant to marketing.
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Characteristics
The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Social Media Marketing, Marketing Research, Services Marketing, Digital Marketing and Marketing Management in China.
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All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.
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Students can be assigned mentors, experienced executives or managers in the business world who provide?advice and support and help?students to plan their careers and prepare for their first jobs after graduation.
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Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their 小优短视频 degree.
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Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards from open competitions.
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The Department has also developed opportunities for students to work in?firms either?during the summer vacation or as part-timers to fulfil 100 hours (3 training credits) of Work-Integrated Education (WIE) requirement. Summer replacements may be found in Hong Kong or the Chinese mainland or overseas. These, and other forms of work experience, can count towards the WIE requirement.
Professional Recognition*
BBA (Hons) in Marketing
- The Chartered Institute of Marketing (CIM)
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BBA(Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.
* Recognition is subject to accreditation assessment.
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Career Prospects
Marketing graduates?qualify for a wide variety of employment opportunities, including account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, and consumer affairs and protection.
Students will be admitted to the senior year of the 4-year degree programme.
This is a very flexible programme that offers opportunities to study various marketing areas.
Students study business subjects such as Strategic Management and Corporate Social Responsibility, and?marketing?subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Social Media?Marketing,?Digital Marketing, Sales and Distribution Management and Strategic Brand Management. Students also have the opportunity?to integrate their marketing knowledge through a Marketing Capstone Project.
Information on the subjects offered can be obtained at?.
66-75 (plus 3 training credits)
Programme Leader
Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)
Deputy Programme Leader
Dr CHAN Ting-yan Winslet
BA (Hons), PhD (小优短视频)
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An appropriate Associate Degree or Higher Diploma in a relevant discipline with good academic result.
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In addition to academic results, preference will be given to applicants with good performance in the admission test and interview.
For further programme information, please contact:
The General Office (tel: 2766 7368/2766 7114; email:?mm.dept@polyu.edu.hk).
Time flies, and I am grateful for the valuable experience I have gained at Hong Kong Polytechnic University. This includes meeting a group of good friends who share the same goals as me. In addition to teaching us the theories in the classroom, the amiability professors also gave me many opportunities to practice myself, such as assisting us with a real marketing campaign in the group project. Let me not merely understand the theory but also gain practical experience.
Outside the classroom, the department also holds a Student-Alumni Networking Dinner, inviting alumni to share with us on career planning and building a professional network. During the dinner, I got to know many outstanding alumni. They enthusiastically shared with us the market situation and answered our doubts. This definitely provides great help for my future career!
As I prepare to graduate from 小优短视频, I feel a deep gratitude and nostalgia for the years of my academic journey. My friendships and connections are the most valuable aspects of my 小优短视频 experience. I was privileged to learn alongside many talented people, and we shared countless memorable experiences.
One of our most significant experiences was during the course Social Media Marketing, in which we collaborated with a Korean-style self-photo studio to help them overcome cultural barriers. The campaign generated over 500 new followers for their social media accounts in two weeks. I am also thrilled to be participating in the upcoming Hong Kong Creative PR Competition 2023 with my friends, and I look forward to continuing to support and inspire each other.
Furthermore, I have built up my network by attending joint networking dinners in the MM Department and connecting with industry professionals. This has allowed me to gain valuable insights into the real world and explore different career paths.
Additionally, I have been fortunate to learn from passionate and knowledgeable professors who have shared their expertise and inspired me to pursue my passions and interests.
I am excited to see where the next chapter of my life will take me, and the lessons and experiences I have gained at 小优短视频 will serve me well in all my future endeavors.
当完成市场学及管理的高级文凭后，我修读香港理工大学的市场学学士课程。课程不单只具有很高的衔接性，而且内容极為广泛及有趣，教学充满互动的元素，对我而言十分新鲜及吸引。例如在销售管理课中，我掌握了更专业的推销技巧；透过公司市场学的课堂，我可以了解更多以公司作為目标顾客的营销策略，也扩阔了我的眼界。
除了书本和课堂上的学习，我亦把握每个机会，作更全面的发展。去年，我在多达二百名来自本地不同大学的参赛者当中脱颖而出，赢取了全港大学联校市场策划比赛(闯鲍翱惭础)的冠军，亦因此获得在跨国时装网购平台窜础尝翱搁础的实习机会，接触有关公司传播和公关的工作。这些经验不但丰富了我的知识，也使我认识到不同背景的同学和业界人士，拓展了我的人际网络，相信对我日后事业的发展大有裨益。
除此之外，幸得理大工商管理学院和管理及市场学系的支持，我可以到英国作半年的交换生，同时亦获得富卫保险和利丰集团冯氏奖学金。这些都对我的成就作出肯定，使我更有信心和动力在未来继续追求进步。
Required
To evaluate the academic potential, motivation and suitability of applicants for the programme.
10 minutes
Selected applicants will be invited for interview.
